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ProductCart Add-ons


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Maximum Security

Category: E-Commerce

Maximum Security had traditionally used ProductCart as an online catalog, with all shopping functionality disabled. The primary goal of the site had been to promote visits to their physical retail store. They had reached a point that they wished to promote online sales of their security products.

Our goal was to create an elegant design with an understated tone that reflected a sense of conservative maturity, which would be appealing to their audience.

An interesting feature of this site is the custom product comparison tables which appears on the category pages.

Reel Affair

Category: Informational

Our client sought to increase their search engine presence for selected keywords in order to attract business from cruise ship customers visiting Sitka.

A series of domain names were selected which contained the keywords the client felt would most likely be used by those prospective customers. We engaged a professional outdoor writer to assist with copy development, and wrapped it all in a new and compelling design.

The strategy worked. Business from cruise ship customers increased significantly for our client.

SmartBrain Technologies

Category: E-Commerce, Database (Dynamic Content)

Occasionally we find ourselves in a position to rescue a project, and that was the case with SBT. Two consecutive unsuccessful attempts to have their new web site developed led our client to find ProductCart, and ultimately to contact GreyBeard.

They had a design in place, much of their copy, and innovative products - they just needed a reliable developer to stand by them as they took their neurofeedback system to market on the Web. Having a shopping cart that actually worked almost seemed like a bonus.

We took the basic design which had been produced by another team, implemented it in a manner that we feel is very close to the original vision, and wrapped it around ProductCart.

Smiley's Home Distilling

Category: E-Commerce

We applied characteristics found on top brands like Jim Beam and Jack Daniels in the creation of Smiley's new logo. Then we created a design blending rich color tones, and an easy-to-access navigation scheme, and brewed up a winning web presence for our client.

Originally running an older cart, we used ProductCart's .xls product import feature to migrate from the old database, reducing the effort that was required to launch the new site.

Ensign Floral

Category: Informational, Database (Dynamic Content)

Our latest implementation of the Online Flower Search database-driven flower gallery.

The flash-based slide shows on the home and warehouse pages were developed using Slide Show Pro.

Sierra Toy Soldier Company

Category: E-Commerce

This store was originally built on Microsoft's bCentral service which is no longer available. When our client realized that the time was looming that bCentral would go away, he examined several alternate shopping cart solutions, and ultimately selected ProductCart.

One of the great advantages in these cases is the product data import/export tools built into ProductCart. We were able to retrieve the product database from bCentral, format it in a .xls file according to the needs of ProductCart, and used this to migrate the product data.

Then we rebuilt the static HTML pages, added a fresh design, and up sprung another new and successful ProductCart store!

Marine Electronics Unlimited

Category: E-Commerce, Database (Dynamic Content)

With the successful re-launch of Star Marine Depot behind us, and sales increasing significantly, our client asked us to redesign his second site. It's tough to argue with success. These two stores are power houses driving significant traffic and sales.

Amato Denver

Category: Informational, Database (Dynamic Content)

There is little that makes us happier than to hear reports, such as we did from Amato, less than a week after launching their new site.

According to our client, on the strength of the new web presence, a local flower designer who was looking for a new wholesale flower distributor called and established a purchasing relationship literally the day after we launched the site. That is success! And that makes us smile...

Star Marine Depot

Category: E-Commerce

After creating and maintaining Star Marine Depot for the past five years, our client asked us to deliver a new look and feel for his popular and successful web store. We were to use the design strategies reflected by some of the most successful and award-winning sites on the web, add a few new features, and generally refine the entire shopping process.

The results, we believe, speak for themselves.

The flower gallery we created for CFW has become so popular that growers now refer their other wholesale customers to Cutflower for reference.

Here is an example site reflecting the implementation of this powerful floral gallery tool which is also available to other members of the wholesale florist community.
Cutflower Wholesale

Category: E-Commerce, Database (Dynamic Content)

Cutflower Wholesale is a flower wholesaler in Atlanta, Georgia. To fulfill their marketing needs, we faced a number of challenges.

We began by selecting a color pallete that complimented their existing logo, and powered their online shopping cart with Storefront 5.0.

The highlight of the site is their flower gallery. Each time a new variety arrives, our client takes the flower to their in-house photo studio and captures a digital image. Each variety is added to the online database, and the photo is uploaded to the site, using a database administration tool we built into the site. When CFW's customers need to select a floral variety which they are unfamiliar with, the built-in search tools allow them to easily determine appearance and seasonal availability with a few clicks.

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GreyBeard Design Group
1525 Highland Drive, Mount Shasta, California 96067

Tel/Fax: 530.926.1192

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