E-Commerce, Database (Dynamic Content)
Cutflower Wholesale is a flower wholesaler in Atlanta, Georgia. To fulfill their marketing needs, we faced a number of challenges.
We began by selecting a color pallete that complimented their existing logo, and powered their online shopping cart with Storefront 5.0.
The highlight of the site is their flower gallery. Each time a new variety arrives, our client takes the flower to their in-house photo studio and captures a digital image. Each variety is added to the online database, and the photo is uploaded to the site, using a database administration tool we built into the site. When CFW's customers need to select a floral variety which they are unfamiliar with, the built-in search tools allow them to easily determine appearance and seasonal availability with a few clicks.