Almost 90% of Internet users will use one or more major search engine during
their online session. All are potential clients who are looking for what
your company has to offer. We can give you the tools you need to find out
where your traffic is generated and help you position your site to achieve
Are the search engines REALLY important?
Undoubtedly, positively, absolutely....YES!
While meta tags, keywords and multiple entry pages are not routine
marketing tactics, as budgets tighten and CEOs push for more profitability,
expect more marketers to emphasize traffic quality over quantity.
The amount of traffic generated through search engines depends not only on
your placement, but also your keywords. Poorly chosen keywords may double or
triple your traffic, yet will not lead to increased sales. Carefully
selected keywords will result in bringing targeted traffic to your site,
meaning that visitors have been pre-qualified and are looking for what
your Web site has to offer.
Not only is search engine traffic cost-effective, it's trackable, so you
immediately know what your return on investment is. If you include search
engine optimization in your marketing budget, you're sure to boost your
bottom line with qualified, targeted traffic.
82% of Internet users regularly use major search engines.
88% find sites by following links from other sites.
63% find sites using a directory like Yahoo or Open Directory.
In 2000, the top 10 search engines had nearly 147,000,000 unique visitors
monthly. That number increases more than 10% every month.
24% of Internet users purchased gifts online in 2000.
42% of those who bought from online retail sites arrived via search engines.
20% of all search queries conducted on AltaVista are product related.
43% of young Internet users in America buy online.
The number of new users to niche travel sites increased 82% in Q3 2000
compared to Q3 1999.
The number of Americans who bought travel online last year grew to 21
Yahoo, AOL and MSN were the top sites in February 2001; Yahoo earned top
billing with more than 64,000 unique visitors.
The bottom line is that Internet use is on the rise. As more Web sites come
online, the market becomes more competitive. The Internet travel industry
and E-Commerce numbers continue to climb. Search engines are critical to
effectively marketing your Web site and attracting qualified site visitors.
We provide professional search engine optimization consulting services. The
following information is a general overview.